Social Media Content

Here is how this works in practice. Social media content production in Peru runs through Lima's Barranco and Miraflores creative districts, where TikTok creators, Instagram brand teams and YouTube production houses share editors, voice studios and grading suites. Our team sets up short-form shoots for Backus, Inca Kola, BCP, Saga Falabella, Tottus and Plaza Vea — the consumer brands driving the bulk of Peruvian social spend — alongside influencer campaigns running through Circus Grey, Cohorte and the digital arms of Ogilvy Perú and McCann Lima.

Here is the short of it. Backdrops range across Costa Verde cliffs, the murals of Barranco, Sacred Valley terraces, Máncora beaches and the colonial palette of central Cusco, giving brands a visual library that scales from a single TikTok asset to a 30-cut Instagram Reels series captured in one swing through the country.

Here is the breakdown. Our producers plan shoot days that yield vertical 9:16 cuts for TikTok and Reels, square 1:1 for Instagram feed, landscape 16:9 for YouTube long-form, and 6-second bumper variants for paid social — all in one shoot. We brief native Spanish creators and bilingual Quechua talent through Lima agencies, set up trend-driven turnarounds where assets ship within 24 hours, manage INDECOPI ad-disclosure needs on influencer integrations, and route post through the capital editors who know the Peruvian sites audience.

Here is what that looks like on the ground. IGV 18% VAT is factored cleanly into the bid, music licensing flows through APDAYC where Peruvian-composed tracks appear, and rapid same-day delivery on launch days keeps brand teams in Lima, Bogotá and Mexico City ahead of the algorithm cycle rather than chasing it.