AR Production

Here is how this works in practice. Augmented reality production in Peru is anchored by Lima's emerging XR ecosystem, where Cinesphere's LED and XR development roadmap, Tondero's virtual production exploration and a tight cluster of independent studios are building local skill for brand activations, tourism content and heritage interpretation. PromPerú destination AR campaigns, Mistura food-festival activations and Lima Fashion Week brand pieces have driven the practical pipeline, with Sacred Valley LED-volume potential emerging in the wake of Wiñaypacha and the wider Andean feature wave.

Here is the short of it. Development work spans ARKit and ARCore for iOS and Android, WebAR through 8th Wall and Niantic for browser-based experiences, Spark AR and Lens Studio for the Instagram and Snapchat layer, and Unity and Unreal pipelines for the more ambitious location-based experiences commissioned by Inkaterra, Belmond and the Ministerio de Cultura. Asset creation runs photogrammetry through RealityCapture and Polycam, LiDAR scans of heritage build style under INC pre-approval, and motion capture sessions in the Lima studios for character animation work supplied to Asu Mare, Magallanes and recent Peruvian feature post pipelines.

Here is the breakdown. Our process starts with the target sites, target audience and the on-the-ground activation pattern before we commit to a development stack — a WebAR layer for PromPerú destination campaigns reads very in new ways from an Unity-based location-based experience anchored to a Machu Picchu interpretation centre or the Larco Museum collection. Heritage activations need INC and Ministerio de Cultura approvals before photogrammetric capture starts, with SERNANP extra permitting work inside Manú, Tambopata or Paracas where ARkit-style outdoor anchors intersect covered ecosystems.

Here is what that looks like on the ground. Marketing campaigns for Cencosud, BCP and Backus follow a tighter timeline through the Lima agency network, with shareable AR content engineered for the Instagram and TikTok virality patterns the Peruvian market responds to. Volumetric capture and Microsoft Mixed Reality Capture work stay partnered out through Brazil and Chile when the brief demands, IGV 18% applied to local invoicing and SUNAT carnet records handled for imported XR hardware, with DAFO support secured for qualifying shoots that combine AR activation with cinema or commercial output for the Peruvian market.