Unit Publicists

Here is how this works in practice. Unit publicity in Peru operates inside a Lima-anchored media ecosystem — the entertainment desks of El Comercio, La República, Perú21, El Peruano, Diario Correo and the news weeklies Caretas, Hildebrandt en sus trece, Cosas and Somos, alongside the cinema coverage on Latina, América Televisión and TV Perú — and the publicists on our roster have spent careers building working relationships with the editors and writers who set the conversation around Peruvian and global productions shooting on the peninsula's coastal, Andean and Amazon zones.

Here is the short of it. They have credits across Tondero features, Cinesphere productions, Audiovisual Project Perú series, Big Bang Films campaigns, Netflix Latin America originals and Amazon Studios commissions arriving under Ley 26370 rebates certification, and they know the rhythm of the Peruvian festival press cycle from the Festival de Cine de Lima at PUCP and the Festival al Este in August through the Cusco Film Festival in November and the Premios Luces cultural awards ordered by El Comercio in early spring.

Here is the breakdown. On a working production, our Peruvian unit publicists run on-set stills and behind-the-scenes coverage with photographers trained on Lima feature productions, produce EPK and B-roll packages for global distributors, set up set visits for Peruvian and global press across the capital's production hubs, the Sacred Valley, Machu Picchu access corridors and the Amazon basin, and write Spanish-language press releases that read naturally to Peruvian entertainment journalists rather than as translated copy from English-language studio publicity.

Here is what that looks like on the ground. They liaise with Peruvian publicity firms such as Imagen y Comunicación and APOYO Comunicación for campaign extension, handle festival press planning for the Festival de Cine de Lima, the Festival al Este, the Cusco Film Festival and the Premios Luces, manage embargo controls in conjunction with global studio publicity teams in Los Angeles and Mexico City, and protect spoiler-sensitive material under the contractual frameworks that global productions arriving under Ley 26370 typically operate within.

Here is how the picture comes together. They liaise with Peruvian distributors on theatrical release windows, manage talent openings for Spanish-language interview rounds and Quechua-language community outreach during Andean shoots, run social-content cycles in Spanish and English, and set up the unit photographer's archive delivery to the production at wrap. We match publicists based on genre, festival positioning, language profile and prior Peruvian campaign credits.